“A lot of people don’t have bank accounts or don’t know how to go about getting one, and Branch has also helped those [unbanked] employees a lot. When we introduced direct deposit, many people chose to keep their pay within Branch, using it as their primary bank account. This showed me that offering this account, when maybe people didn’t have access to these options in the past, was very important. It’s allowed them to be more financially responsible and manage their finances better, too.”