1099 Insights
November 22, 2021

2022 Trend Report for Independent Contractors

Claire Davidson
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“Independent contractor” used to be a niche term—now, it represents a huge portion of the workforce. Accelerated by an ongoing pandemic and the overarching desire for greater work flexibility, more people than ever have left traditional 9-5 roles in favor of striking out on their own. Each 1099 contractor essentially operates their own business, from beauty bloggers and dog walkers to delivery drivers and on-demand grocery shoppers. And the growth of these segments in recent years is only expected to continue, making it essential to understand what these workers want in the years to come.

As we look to the future of this growing labor sector, here are the emerging trends to watch for—and how you can attract and retain more independent contractors in 2022.

Online creators will seek better financial tools and technology 

The growth of the gig economy, a switch to remote-first work, and the continued surge of social media all created a perfect storm for a new economy to grow even faster—one made up of online creators. 

The creator economy consists of influencers and other creatives who monetize their content online. They leverage the clout they’ve built with their social media audiences to help market or sell products. This includes everyone from food bloggers on Instagram to makeup artists on Youtube and live-streamers on Twitch. (It’s even seen in the music industry as streaming service Tidal announced a new direct-to-artist payment model.) The growth of this industry has been monumental so far—its total size is estimated at a little over $100 billion dollars—and that growth is expected to continue in 2022.

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