How to Embed Payments and a Card Program into your Product

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Empower your workers with impactful financial wellness.

Branch offers a mobile digital wallet for working Americans. An on-demand hub that helps them meet their everyday financial needs, our app allows any employee to receive money, manage their cash flow, and spend anywhere – all from their smartphone.

Pay Your Employees Instantly
Make Tips & Mileage Reimbursement Easier
Provide a Risk-Free
Banking Experience
All for FREE with Branch!
Discover the pros and cons of going with a BaaS platform vs. a payments platform who provides program management.

How to Embed Payments and a Card Program into Your Product

Discover the pros and cons of going with a BaaS platform vs. a payments platform who provides program management.
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Companies are increasingly realizing that embedding financial services and payment tools into their products is the next frontier of boosting worker retention and outpacing the competition. The prophecy that “every company will be a fintech company” has been quoted multiple times in the past several years. 

While traditional banks have remained stagnant on many fronts—including sluggish processes, overdraft fees, and more—bringing financial tools to your offering can deliver a more engaging experience that can drive greater customer satisfaction and brand loyalty regardless of industry.

Sounds pretty great, doesn’t it? But knowing the best way to achieve it can be tricky. There are a few different paths you can take:

  • Building a payments capability yourself
  • Using a Banking as a Service (BaaS) platform
  • Partnering with a payments platform—ideally one with program management

Building a payments experience or card program from the ground-up yourself is an enormous undertaking, as it would require you to navigate and become deeply entwined with a bank and various processor relationships. Unless that’s truly the end goal you have in mind, it’s likely not the best fit for most people. That leaves two options: a BaaS provider or a payments platform.

In this guide, we’ll uncover what questions to ask before choosing one of these options, including considering factors of cost, program management time, risk, customization, and onboarding.

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