March 19, 2024

Branch Chief Payments Officer Named to the 2024 Product 50, the List of the World’s Top Product and Growth Leaders

Judges from Amplitude, G2, and Reforge recognized CPO Ahmed Siddiqui in the Best Product Industry Influencer category

We’re excited to share that our very own Chief Payments Officer Ahmed Siddiqui has been named to the Product 50, the definitive list of the top global product leaders! Product 50 recognizes the leaders who are developing boundary-breaking, business-making products—and anyone who works with Ahmed knows he fits this description. 

Honored in the Best Product Industry Influencer category, Ahmed joins the Product 50 alongside leaders from Delta Airlines, Figma, Google, IBM, Salesforce, and more.

From more than 600 submissions, only 50 product and growth leaders can be named to the 2024 Product 50. Categories included Most Admired Product Leader; Best Product Leader (Large, Midsize, and Small Company); Most Promising Product Up-and-Comer; Best Growth Product Leader; Best Digital Transformation Product Leader; Best Product Design Leader; Best Product Industry Influencer; and Best Social Good Product Leader. 

A patient, humble, and knowledgeable product leader, Ahmed has made both a significant impact on the product innovation he spearheads here at Branch and the payments industry at large. In introducing Branch’s first card product and digital wallet, he not only helped the company become a pioneer in making Earned Wage Access available for free, but also the company’s development of multiple fast, easy ways for workers to receive their earnings at no cost, including cashless tips, reimbursements, and more. Along with his work at Branch, Ahmed also welcomes, informs, and educates anyone interested in fintech and payments. He’s made the world of fintech and payments accessible with his self-published, best-selling book, The Anatomy of the Swipe: Making Money Move

“Digital products are no longer things we deliver; they are the key to unlocking business growth. This means product and growth teams sit at the core of business transformation today,” says Francois Ajenstat, chief product officer at Amplitude. “The quality of these nominations makes it clear that the future of product innovation is already here. I’m confident the incredible product and growth leaders on this year’s list will become the business leaders of tomorrow.”

We’re incredibly proud of the passion and dedication to payments innovation that Ahmed continues to foster here at Branch and the industry at large. 

The full Product 50 list can be found online at  

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