August 25, 2022

Celebrating Our Digital Wallet Impact Award from Aite-Novarica!

Digital wallets have become increasingly popular in recent years as more consumers prefer the ease and security of digital spending to using cash or even physical cards. A recent survey by Marqeta found that 71% of U.S. respondents have used a digital wallet within the past year, with the past two years exacerbating the push towards contactless payments and ushering us all into a new era of contactless, cashless payments. 

To celebrate innovative digital wallet providers that are changing the world, leading advisory firm Aite-Novarica Group launched the Digital Wallet Impact Awards. Now in its fourth year, the firm unveiled this year’s winners yesterday at the Mobile Payments Conference (MPC). We’re thrilled to share that Branch was among those recognized for leveraging best-in-class technology to add value to the consumer and merchant experience and chosen as the winner for Market Adoption! This category honors the activities that help the digital wallet achieve critical mass in the markets served by the initiative. 

About Branch's digital wallet

We’re proud to be honored for our dynamic digital wallet, which was built with the worker in mind. Backed by an FDIC-insured checking account from Evolve Bank & trust, the Branch Wallet allows workers to receive earnings instantly and start accessing money Day 1 on the job. Workers can store and transfer funds, spend, and track payment history all through their Branch app. The wallet also comes with financial tools like personalized spending insights and upcoming bill alerts designed to boost their financial wellness and help them plan for the future. 

Workers also have the option to sign up for a Branch Card to spend funds from the wallet, earn cash back rewards, and  use wherever Mastercard is accepted. Both the wallet and card are free from overdraft fees, late fees, or minimum balance requirements, ensuring we’re providing valuable financial wellness for workers who need it most.

Our digital wallet and financial services work in real time to create a frictionless payments experience for businesses and their workers, eliminating administrative hassle and roadblocks to financial freedom.

Ready to provide a digital wallet and seamless payments experience for your workforce? Contact us at or see how Branch works with a free demo below!

See how Branch works

About Aite-Novarica

Aite-Novarica Group is an advisory firm providing mission-critical insights on technology, regulations, strategy, and operations to hundreds of banks, insurers, payments providers, and investment firms—as well as the technology and service providers that support them. Comprising former senior technology, strategy, and operations executives as well as experienced researchers and consultants, our experts provide actionable advice to our client base, leveraging deep insights developed via our extensive network of clients and other industry contacts. Visit us on the web and connect with us on Twitter and LinkedIn.

About MPC

Mobile Payments Conference (MPC) is the premier annual conference and exhibition on the future of alternative payments worldwide. MPC is known for bringing together thought leaders, innovators, and decision-makers from financial, technology, government, retail, marketing, and mobile industries to discuss the evolution of the payments industry. Attendees benefit from access to the world’s foremost experts in emerging payments and commerce, blockchain and digital currencies, cybersecurity and consumer privacy, customer experience and loyalty, and customer engagement and marketing.

About Branch

Branch is the leading workforce payments platform that helps businesses accelerate payments to empower working Americans. Businesses turn to Branch for a more cost-effective, faster way to pay workers and reduce the costs of paper checks and paycards. Employees and independent contractors that sign up with Branch can receive a zero-fee bank account, free instant access to earned wages, and personal finance tools to help them manage their cash flow between paychecks. Branch partners with some of the nation’s leading payroll and workforce technologies to support companies in retail, restaurant, logistics, manufacturing, and healthcare. To learn more about Branch, visit and follow us on Twitter, Facebook, and LinkedIn.

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