The Rise of the Solopreneur

The world of work has changed dramatically over the last decade. What was once considered a side hustle has become a primary income stream for millions—and a new type of independent worker is leading the shift: the solopreneur.

As traditional employment undergoes major shifts, more workers are choosing independence on their own terms. To better understand this fast-growing segment of the workforce, Branch partnered with Mastercard to deliver an in-depth analysis of this emerging demographic.

Based on a survey of 1,400+ independent workers across North America, the report reveals:

• Who today’s solopreneurs are and why they’ve chosen independence
  
  
• How they work, earn, and manage financial stability
  
  
• The tools and infrastructure they rely on to grow and thrive
  
  
• What businesses and platforms must understand to better support them

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Get the full report

Download the Branch x Mastercard Solopreneur Report to explore the data, insights, and implications shaping the future of independent work.

[Read the full report →]

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