A look at the financial, work, and lifestyle interests of today’s hourly workers.
Branch offers a mobile digital wallet for working Americans. An on-demand hub that helps them meet their everyday financial needs, our app allows any employee to receive money, manage their cash flow, and spend anywhere – all from their smartphone.
While Branch has grown and evolved, we’ve always built our application to improve the lives of hourly workers. We’re constantly engaging with hourly workers across industries to understand their unique challenges and concerns. It’s become even more important now how their lives have changed during these unprecedented times. The frontline employees helping communities navigate the pandemic have consisted primarily of hourly workers.
That’s why we’ve brought back the Branch Report and surveyed over 3,000 hourly employees across a variety of sectors including food service, retail, and healthcare. We take an in-depth look at how much of their priorities and concerns have changed since last year, especially in light of COVID-19:
Finances: This year’s report found that the pandemic has taken a devastating toll on their finances, as 52 percent of hourly workers surveyed had $0 in emergency savings, a 12 percent increase from last year.
Work: Higher wages became even more important to hourly workers this year, increasing 14 percent with 77 percent of hourly workers citing it as their top work priority.
Lifestyle: For the second year in a row, Netflix was not only hourly workers’ favorite entertainment platform (84%), but also the platform they most likely had a paid subscription for (74%).
These are just a few of the findings from our report. To learn more and download the full report below.